A bag of hot cinnamon flavored Wiley Wallaby licorice

wiley wallaby

Wiley Wallaby’s Sweet Success on Amazon with Neato

the challenge:
A Costly Lesson in Amazon FBA
 When Wiley Wallaby first ventured into selling on Amazon five years ago...
the strategy:
Reclaiming Control & Enhancing Customer Experience
 Neato became an extension of Wiley Wallaby’s sales and marketing team, working closely with them to develop and execute strategies that would drive growth and profitability...
the outcome:
Market Leadership and Sustainable Growth
 Since partnering with Neato, Wiley Wallaby has experienced a remarkable turnaround in its Amazon performance...

Wiley Wallaby’s Sweet Success on Amazon with Neato

Wiley Wallaby has been a beloved brand among candy enthusiasts for years.

Known for their high-quality, delicious licorice, the company has carved out a niche in the confectionery industry. While the brand has enjoyed success in traditional retail settings, it initially struggled to translate this success into the digital marketplace, particularly on Amazon. As the brand embarked on its journey to capture the online market, it quickly realized that navigating the complexities of Amazon required more than just great products—it required expertise in eCommerce operations and strategy.

When Wiley Wallaby faced significant losses and logistical challenges in navigating Amazon, they turned to Neato for expertise. By shifting from a direct FBA model to a 3P seller model managed by Neato, Wiley Wallaby not only overcame their operational hurdles but also climbed to the #1 market share position for licorice candy on Amazon. This case study explores how strategic collaboration transformed Wiley Wallaby’s Amazon presence and led to sustainable growth.

#1
in marketshare onamazon

In licorice candy category

87%
increasein revenue

In 2023, with forecasted revenue expected to nearly double in 2024

3x
productassortment

in the first 60 days of partnership with Neato

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