TropiClean papaya and coconut pet shampoo and conditioner bottle

tropiclean

Tropiclean's Strategic Transformation with Neato

the strategy:
Reclaiming Control & Enhancing Customer Experience
In response to these mounting problems, Tropiclean boldly ended their relationship with Amazon and signed an exclusive retailer for Amazon agreement with Neato...
the challenge:
Eroding Margins and Declining Market Share
 Tropiclean spent five years selling directly to Amazon as a first-party vendor.
the outcome:
A Resurgent Market Presence and Thriving Business
 Neato helped Tropiclean navigate their challenges through these strategic interventions and achieve remarkable outcomes....

Tropiclean's Strategic Transformation with Neato

Tropiclean is a renowned pet care company known for its high-quality grooming, dental care, and wellness solutions.

With a commitment to innovation, safety, and consumer trust, Tropiclean has built a strong reputation, trusted by both pet owners and veterinarians alike. The company’s natural, eco-friendly products have made them a leader in pet grooming and dental care (Nielsen, 2023).

Despite their success in brick-and-mortar retail, Tropiclean needed to enhance their digital shelf presence to match their physical success. To address this, they partnered with Neato to leverage their strengths in product innovation and brand reputation while harnessing Neato’s expertise in navigating Amazon's complexities. The primary goal was to reclaim market control and achieve sustainable growth.

95%
of buybox

controlled by Neato, eliminating unauthorized sellers

28%
increasein listingtraffic
39.3%
quarterover-quartergrowth
27.4%
marketshare

in Water Additive category

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