amazon. handled.
amazon. handled.
amazon. handled.
amazon. handled.
amazon. handled.
Neato is a 2P eCommerce acceleration partner for middle market to enterprise CPG brands.
Certainty Built In
Certainty Built In
Certainty Built In
Brand Elevation Standard
Brand Elevation Standard
Brand Elevation Standard
Simplicity at Scale
Simplicity at Scale
Simplicity at Scale
Built to Own Amazon & Beyond
Built to Own Amazon
& Beyond
Neato is not an agency or advisor. We operate Amazon as a retail business. Trusted by Fortune 500 CPG brands, mid-market leaders, and strategic investors who want Amazon handled with enterprise discipline.
Neato is not an agency or advisor. We operate Amazon as a retail business. Trusted by Fortune 500 CPG brands, mid-market leaders, and strategic investors who want Amazon handled with enterprise discipline.
Marketplaces
Marketplaces
Every platform. One operator.
Every platform. One operator.
Social Commerce
Social Commerce
Content meets conversion.
Content meets conversion.
Order Complete!
Order Complete!
Order Complete!
What is 2P eCommerce?
What is 2P eCommerce?
2P (Second-Party) eCommerce is a model where a brand sells inventory directly to a trusted retail partner, and that partner becomes the seller of record online.
The partner owns the inventory, sets the go-to-market plan, and runs the day-to-day execution—pricing, ads, content, logistics, customer service—while the brand stays in control of how the brand shows up.
2P (Second-Party) eCommerce is a model where a brand sells inventory directly to a trusted retail partner, and that partner becomes the seller of record online.
The partner owns the inventory, sets the go-to-market plan, and runs the day-to-day execution—pricing, ads, content, logistics, customer service—while the brand stays in control of how the brand shows up.
How it works
You choose the channels you want Neato to operate—Marketplaces, Social Commerce, D2C, and/or Full-Funnel Advertising. We become your exclusive retail partner on those channels, purchase inventory on brand-friendly terms, and sell and fulfill orders from a unified inventory pool.
Behind the scenes, our specialized teams run the entire engine end-to-end: listings and content, pricing, ads, operations, customer service, reporting, and brand protection. You keep strategic control and final say on the brand. We handle execution—and we only win when you win.
How it works
How it works
The Sauce
Neato runs the full commerce engine—retail, marketing, creative, and operations—across marketplaces, social commerce, and D2C.
Neato runs the full commerce engine—retail, marketing, creative, and operations—across marketplaces, social commerce, and D2C.
Seller-of-record, pricing, catalog, and day-to-day channel ops.
Seller-of-record, pricing, catalog, and day-to-day channel ops.
Photo, video, A+, Brand Store, and ongoing optimization.
Photo, video, A+, Brand Store, and ongoing optimization.
Sponsored Ads, DSP, off-Amazon media, and measurement.
Sponsored Ads, DSP, off-Amazon media, and measurement.
Sponsored Ad
TikTok Shop, creator programs, and content-to-commerce.
TikTok Shop, creator programs, and content-to-commerce.
Shopify, CRO, email/SMS, subscriptions, and retention.
Shopify, CRO, email/SMS, subscriptions, and retention.
Demand planning, inventory, warehousing, and unit economics.
Demand planning, inventory, warehousing, and unit economics.
Demand planning, inventory, warehousing, and unit economics.
Don’t Take Our Word for It
Simplifying Your Brand’s Existence
Simplifying your brand’s existence online is what we’re aiming for.
Day 0-30
Day 0-30
Risk Transferred. Foundation Set.
✓ Channel scope, success metrics, and brand guardrails defined
✓ Seller-of-record established with wholesale terms built around the catalog
✓ Catalog audited and cleaned — creative playbook built
✓ First purchase order processed
Day 30-60
Day 30-60
Live Across Every Channel.
✓ Advertising live — Sponsored, DSP, and budget architecture set
✓ Content refreshed — A+, Brand Store, and hero images launched
✓ Weekly performance snapshots delivered automatically
Day 60-90
Results Without The Lift.
✓ Full operational rhythm in place
✓ Monthly business reviews replace vendor meetings
✓ Reporting tied to margin performance — not activity metrics
Day 0-30
Day 0-30
Get Started for the ride of your life.
Get Started for the ride of your life.
Get Started for the ride of your life.
✓ Confirm channel scope + success metrics (Marketplaces / Social / D2C / Full-Funnel)
✓ Set seller-of-record + inventory flow (terms, ordering cadence, inbound/compliance)
✓ Fix the foundation: catalog hygiene, listings, tracking/reporting, brand guardrails
✓ Launch the first growth plays: ads rebuilt, promo plan, creative priorities queued
✓ Channel scope, success metrics, and brand guardrails defined
✓ Seller-of-record established with wholesale terms built around the catalog
✓ Catalog audited and cleaned — creative playbook built
✓ First purchase order processed
✓ Confirm channel scope + success metrics (Marketplaces / Social / D2C / Full-Funnel)
✓ Set seller-of-record + inventory flow (terms, ordering cadence, inbound/compliance)
✓ Fix the foundation: catalog hygiene, listings, tracking/reporting, brand guardrails
✓ Launch the first growth plays: ads rebuilt, promo plan, creative priorities queued
Day 30-60
Day 30-60
Get Comfortable & Kick Your Feet Up.
Get Comfortable & Kick Your Feet Up.
Get Comfortable & Kick Your Feet Up.
✓ Confirm channel scope + success metrics (Marketplaces / Social / D2C / Full-Funnel)
✓ Set seller-of-record + inventory flow (terms, ordering cadence, inbound/compliance)
✓ Fix the foundation: catalog hygiene, listings, tracking/reporting, brand guardrails
✓ Launch the first growth plays: ads rebuilt, promo plan, creative priorities queued
✓ Advertising live — Sponsored, DSP, and budget architecture set
✓ Content refreshed — A+, Brand Store, and hero images launched
✓ Weekly performance snapshots delivered automatically
✓ Advertising live — Sponsored, DSP, and budget architecture set
✓ Content refreshed — A+, Brand Store, and hero images launched
✓ Weekly performance snapshots delivered automatically
Day 60-90
Day 60-90
Ask why you didn’t call us sooner.
Ask why you didn’t call us sooner.
Ask why you didn’t call us sooner.
✓ Confirm channel scope + success metrics (Marketplaces / Social / D2C / Full-Funnel)
✓ Set seller-of-record + inventory flow (terms, ordering cadence, inbound/compliance)
✓ Fix the foundation: catalog hygiene, listings, tracking/reporting, brand guardrails
✓ Launch the first growth plays: ads rebuilt, promo plan, creative priorities queued
✓ Full operational rhythm in place
✓ Monthly business reviews replace vendor meetings
✓ Reporting tied to margin performance — not activity metrics
✓ Full operational rhythm in place
✓ Monthly business reviews replace vendor meetings
✓ Reporting tied to margin performance — not activity metrics
Three Ways We Save Your Company Time & Money
Three Ways We Save Your Company Time & Money
Three Ways We Save
Your Company Time & Money
There are more, but these are the big levers brands feel immediately.
There are more, but these are the big levers brands feel immediately.
take inventory risk off your plate
take inventory risk off your plate
Stop tying up internal bandwidth and working capital in channel chaos. One partner owns the retail outcome and runs the machine.
Stop tying up internal bandwidth and working capital in channel chaos. One partner owns the retail outcome and runs the machine.
Stop tying up internal bandwidth and working capital in channel chaos. One partner owns the retail outcome and runs the machine.
All Products
350
+0.00%
Active
316
86%
Inventory
All Products
350
+0.00%
Active
316
86%
Inventory
Today’s Revenue
$7,825
+ 22%
Visitors
15.5K
+ 49%
Today’s Revenue
$7,825
+ 22%
Visitors
15.5K
+ 49%
reduce your cost-to-serve while protecting margin
Most brands leak margin through shipping speed, prep mistakes, storage, returns, and scattered inventory decisions. We run ops like a retailer—profitably and from a single inventory source.
Most brands leak margin through shipping speed, prep mistakes, storage, returns, and scattered inventory decisions. We run ops like a retailer—profitably and from a single inventory source.
Most brands leak margin through shipping speed, prep mistakes, storage, returns, and scattered inventory decisions. We run ops like a retailer—profitably and from a single inventory source.
replace multiple vendors with one accountable growth team
replace multiple vendors with one accountable growth team
Instead of managing an agency stack (creative + ads + ops + analytics), you get one system and one team running the whole engine.
Instead of managing an agency stack (creative + ads + ops + analytics), you get one system and one team running the whole engine.
Instead of managing an agency stack (creative + ads + ops + analytics), you get one system and one team running the whole engine.
Campaign Performance Strong
Campaign Performance Strong
Campaign Performance Strong
Campaign Performance Strong
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
Privacy Policy
Terms of Service
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
Privacy Policy
Terms of Service
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
Privacy Policy
Terms of Service
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
Privacy Policy
Terms of Service
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
Privacy Policy
Terms of Service