A bag of Dot's Pretzels on a picnic table

dot's pretzels

Restoring order and driving growth for dot's homestyle pretzels

the challenge:
A Digital Wild West
 Before Neato’s involvement, Dot’s Amazon presence was in disarray.
the strategy:
Restoring Control and Driving Growth
Neato worked closely with Dot’s to implement a comprehensive strategy that addressed the brand's challenges and set the stage for growth.
the outcome:
Market Dominance and Accelerated Growth
The partnership between Dot’s and Neato yielded remarkable results...

Restoring Order and Driving Growth for Dot’s Homestyle Pretzels

Dot’s Homestyle Pretzels is a premier brand renowned for its savory and seasoned pretzels.

Operating within the competitive snack industry, Dot's has built a reputation for quality and taste. Yet, despite their strong market presence, Dot's faced significant challenges in the digital marketplace, particularly on Amazon with unauthorized sellers, price erosion, and poor consumer experience.

Partnering with Neato in June 2019, Dot's managed to reclaim control, optimize listings, and drive significant growth. By December 2021, their success attracted The Hershey Company, leading to an acquisition.

#1
bestseller

Badge on Amazon

39%
growthin sales

LTM July 2021 to LTM July 2022

98.8%
of buybox

controlled by Neato

34.7%
increase inmarketshare

from Q1 2021 to Q1 2022

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